“I came to Zoe with the aim to find the right footwear for a season of heavy trail running, I have very poor arches and a bunion which is why I sought out specialist advice. Zoe did not disappoint, her confidence and product knowledge is well founded and I could not fault! She fitted me with the right model of Hoka and I’ve successfully ran 4 ultra marathons with no foot complaints at all! Zoe and her team are so friendly and keen to help that I would highly recommend their service. I travelled all the way from Durham because I wanted to deal with someone who understands the type of terrain I was headed for and being Lake District based meant she was very clued up on this. Thank you for helping me through my first season of ultras! “